Great British Hospitality is a campaign created by the De Vere Group to raise awareness of our brands and the De Vere name, through the celebration and discussion of all the things that make British hospitality great. We are the only privately owned hotel group in the country to be embarking on such a project.

We want to be better, and a better De Vere means a better guest experience. All our brands are behind this and committed to working towards this as a group.

2012 is a great year to be British, with the Olympics and the Queen’s Diamond Jubilee coming up – it’s a perfect opportunity to celebrate what makes us great.